Since founding The Contact Company (TCC) in 2006, he has redefined standards of customer service for his clients, allowing them to outsource their customer service requirements safe in the knowledge that TCC will handle any request.
Asif attributes the success and growth of TCC to its working culture and his approach to recruitment. Starting with 15 employees, the company now employs more than 1,500 people and is one of the most significant employers in the Wirral with a turnover of £20 million. The company recruits between 50 and 100 people a month to meet demand and has a target to double its turnover by 2021.
Asif is passionate about recruiting the best and has created a workforce empowered to act on initiative. He also reinvests in his people through effective training programmes. Always keen to share his expertise and knowledge with employees, Asif has plans for further investment in his staff, opening a training academy so that TCC can take ownership of its own training needs.
Away from TCC, Asif is committed to business and community development in the local community, sitting as a board member on the Liverpool City Region LEP. He is also chair of the Wirral Chamber of Commerce and was named Regional Business Person of the Year in 2015.
Find out more
You can find out more about The Contact Company at tcc.co.uk